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Blueprints

Strategy canvases that bring clarity to your business.

Proven frameworks to get your business model, proposition and strategy onto one page. Free templates, guidance for each block and instant PDF download.

The Strategy Canvas

Fifteen fields, from purpose to this year's priorities, each with its time horizon, helpful questions and the common pitfall. The model we use ourselves.

Business Model Canvas

Put your whole business model on a single page.

Lean Canvas

The business model canvas for startups and new product lines.

Value Proposition Canvas

Align your value proposition with what the customer really wants.

SWOT Analysis

Map your strategic position in four quadrants.

Customer Journey Canvas

Map the customer journey and improve every touchpoint.

Jobs-to-be-Done Canvas

Discover the real reason customers 'hire' your product.

Persona Canvas

Give your ideal customer a face and focus your team.

MVP Canvas

Validate innovations at speed with minimal resources.

Design Thinking Canvas

The human-centred design process of the Stanford d.school in five workable stages.

Validation Canvas

Turn an assumption into a tested conclusion.

Experiment Canvas

One test, one page, one clear lesson.

Feature Canvas

Before a feature gets built, it fits on one page.

Growth Hacking Canvas

One North Star, five funnel steps, a continuous stream of experiments.

Marketing Strategy Canvas

STP and the 4Ps on one page: strategy and execution that reinforce each other.

Content Marketing Canvas

Stop producing one-off content. Work from pillars, channels and a measurable learning loop.

Sales Canvas

Your whole sales approach on one page: strategy and execution.

Brand Identity Canvas

Your brand, strategic and expressive, on one page.

Culture Map

Culture as a chain of cause and effect, not a values poster.

Change Management Canvas

Design change programmes following Kotter, on one page.

Partnership Canvas

Sharpen partnerships up front, before you sign.